Laurent Fresnet to join G.H. Mumm
26 September, 2019
Pernod Ricard has announced that Laurent Fresnet, currently head winemaker at Champagne Henriot, will be G.H. Mumm’s new chef de cave.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
